He was born in Lerici, the pearl in the Gulf of Poets, as the Gulf of La Spezia on the Italian Riviera is known. His love for fresh sea air and the very special atmosphere of sunsets on the beach are very much part of him today. It did not take long for Art Landi to realise that the perfumes of this world should become his lifelong creative passion. He started his apprenticeship in Germany 1976 and qualified as a perfumer in 1980. Since then he has created many unique compositions which often enough have become great favourites for perfume lovers all around the world. During his career as a perfumer, he particularly came to appreciate the Orient. On numerous journeys he experienced impressions of new fragrances and new materials which fascinated him and which he let flow into his compositions. He is one of the first perfumers who has discovered the beauty and mystical effect of Dahn al Oudh, a fragrance material, that today is influencing many western creations and inspired him to "The one and only Oudh". Again and again he dreamt of creating fragrances which would reflect his personality.